Welcome to the Real Deal to Legal Marketing

Do you want to be an effective legal marketer?

Being a great marketer and an effective legal marketer are not the same thing. The differentiator that allows a skilled individual to flourish in this environment can be elusive.

After decades of experience on the front lines of legal marketing, we’ve distilled our most valuable experiences into a training program designed to rapidly boost your results. 



What is it?

  • A new learning program that enables professionals to understand the unwritten rules to successful marketing and business development in the legal industry.

  • Best practices and tips on how to take these best practices to another level, effectively helping to increase your firm’s bottom line.

  • Deep dive on topics crafted for an individual development curriculum that embraces the “soft skills” that are too often overlooked – but are essential to success.

How does it work?

  • Engaging multimedia lessons that can be consumed on-demand will help learners master the skills they need, when they need them, at their own speed.

  • Supplemental resources for each lesson, including an online workbook that can be used to gradually design a personalized professional development plan.

  • Coaching sessions, one-on one or group, are optional. These are virtual coaching sessions to give feedback on areas of development, on strengths, and on development plan.

Why choose us?

  • Benefit from our own experience. RDLM principals have been living and breathing the legal industry for decades.

  • Our team has worked in-house in almost every function that exists in a law firm marketing department, so our curriculum is crafted to meet a broad array of needs.

  • These are the lessons that we taught our own award-winning, high-performing teams, so we know they work.